Top 5 Subscription Games on Android in Italy: Q4 2022

During the fourth quarter of 2022, the top 5 subscription games on the Android platform in Italy showcased diverse trends in weekly downloads and active users. Here’s a breakdown of their performance.

THTH: Love Is a Game NETFLIX, released in early December, saw its weekly downloads grow from approximately 3.5K in the first week to around 6.3K by mid-December, before slightly dropping to 5.8K by the end of the month. Weekly active users followed a similar upward trajectory, starting at 3.4K and peaking at 15.2K.

SpongeBob: Get Cooking had a fluctuating download trend, beginning with 2.1K downloads in late September and experiencing a dip to 588 by early November. However, the game saw a resurgence, closing the year with 1.4K downloads. Weekly active users showed a peak of 3.8K in mid-October, then stabilized around the 2.5K to 3.3K range towards the end of the quarter.

Scriptic Netflix Edition, another December release, started strong with 3.3K downloads in its first week, but saw a decline to 1.9K by mid-December, only to rise again to 2.4K by the end of the month. Active users increased steadily from 3.2K to 4.6K throughout December.

Stranger Things: 1984 experienced a generally declining download trend, starting at 990 in late September and dropping to 482 by the end of December. Active users mirrored this trend, decreasing from 3.9K to just under 2K over the same period.

Stranger Things: Puzzle Tales had its highest downloads at 2.6K in early November, but saw a steady decline to 503 by the end of December.

These insights, provided by Sensor Tower, highlight the dynamic nature of the subscription games market in Italy. For more detailed analytics and trends, visit Sensor Tower.